First let me explain Onsite and Offsite SEO, these are techniques a web designer can use in order maximize their popularity and conversion rate. If you maximize your onsite and offsite SEO you are more to have a successful campaign and website. Such an easy way to grow your website.
Onsite SEO involves enhancing the features of your website and choosing the right keywords. You want the website to be very easy to navigate and user friendly for the people who may be landing on your page. The site needs to look professional and reliable. When it comes to personalizing the website you can choose different themes and find the one that works best for your site and content. Design can help your website to be taken more seriously, you don’t want to look amateur.
Next, I will move on to the posts. You will need to make each post focused on the keyword you think people will search to find your information. Make the keyword or phrase your title to the post. This will maximize the potential conversion of someone landing on your page and reading the content. An easy place to test of possible keywords would be the keyword planner on Google, this is a great tool. Make sure the entire post is focused on the one keyword, don’t make the content in the post too broad. You want your content to be fun yet informative. An easy way to do this is by adding mixed media. Add some photos or even videos into the post to keep the reader interested.
By doing all of this, your onsite SEO will be maximized to its best potential.
Offsite SEO is all about what you are doing outside of the actual website and content posting. It involves exposing your website to the public. The best way to build your offsite SEO is by creating backlinks.
Backlinks are when you put a link to your website on some other social website. For example, you can post your link on social media or you can post your link in the comments of any other page such as YouTube or Pinterest. By doing this you are getting your website out there and providing people the possibility of finding your content. There are even more ways to maximize this. You need to post your link on other relative content. That way people are more likely to visit your site because they are already searching for things in a similar topic. For example, if your website is centered around digital marketing it would be valuable to post your link on other content also about digital marketing. Another good idea is to provide a link with an appropriate landing page. You don’t want to just send people to your home page because that gives them more incentive to just leave. You should make the link so that it will take the reader directly to one single post. Whatever post you think you be most valuable to them.
One last way to maximize offsite SEO is to keep track of what is working. That way if something is working you can continue it and if it is not working you know you need to change something or find another place to post your links. Or you may need to just change your keywords. It definitely involves a lot of trial and error.